The Big Idea

Congratulations! You’ve just invented “Flammable Beer.” Your work has just begun.

The Big Idea is a hilarious game of inventing and investing, where players try to market wacky products like Erotic Chowder and Mentholated Shampoo. Sound easy? Maybe that’s because you’ve never had to come up with the perfect sales pitch for the Non-Stick Toupee.

In this remake of a classic Cheapass game, players create amusing products using descriptions like “Flying” and “Herbal” and items like “Robot” and “Monkey.” You could create Mail-Order Clown Pants, Electric Cat Sushi, or even Gigantic Addictive Chicken Cleaner. Do you think you’re the marketing whiz who can talk the public into a Perforated Kilt? Then you’re ready to play The Big Idea.